Wikinomics: How the smartest companies create value in the age of mass collaboration Registration: http://www.regonline.com/Checkin.asp?EventId=121558 What do MySpace, InnoCentive, Flickr, Second Life, YouTube, Linux, the Human Genome Project and the Chinese Motorcycle Industry have in common? These are examples of mass collaboration -- where peers come together to create value. Today, thanks to the New Web, encyclopedias, jetliners, operating systems, mutual funds, and much else are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive communities, evidence is strong that firms can harness collective capability and genius to spur innovation, growth, and success. For the first time in the Bay Area, Don Tapscott – one of the world's leading business strategists -- shares insights from his new best selling book (co-author Anthony Williams) Wikinomics: How Mass Collaboration Changes Everything. Colabria & The eLearning Forum, in co-sponsorship with Cisco Systems, is pleased to invite you to a conversation with Don Tapscott over lunch at Cisco Systems campus on Tuesday, February 27th. This joint event promises to be a stimulating discovery of the power of social networking in a business context, with boundless learning and knowledge sharing implications for all organizations and those who help them to compete. For more information about Don’s background and latest book, visit: www.newparadigm.com or www.wikinomics.com. An autographed copy of Don’s book is included in the registration fee. Altus Learning Systems will be video recording the session and making it available on the eLF website. People not able to attend the meeting can join in using GoToMeeting at the following URL https://www.gotomeeting.com/join/749800148 (more information to follow upon registration). Session Details: February 27, 2007 -- 11: 30 am to 1:30 pm Registration: http://www.regonline.com/Checkin.asp?EventId=121558 Fee: $40 (including book and lunch) Cisco Systems 325 E. Tasman Drive, Building 5, San Jose, CA 95134 , (408) 526-4000 Questions: Del Langdon, 415-860-0978, del_langdon@yahoo.com Initial Reader Comments on Don Tapscott's and Anthony William's book Wikinomics: How Mass Collaboration Changes Everything -- "No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Collaboration-externally with consumers and customers, suppliers and business partners, and internally across business and organizational boundaries-is critical. Wikinomics reveals the next historic step – the art and science of mass collaboration where companies open up to the world. It is an important book." – A.G. Lafley, CEO, Procter & Gamble "Wiknomics captures and explains the essential nature of the next generation of the Internet -- how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book." – John Chambers, President and CEO Cisco Systems "Peter Drucker said the new world of organizations and information awaits its Copernicus. While it would be a stretch to say that our new Copernicus has arrived in the bodies of Don Tapscott and Anthony Williams, I am very willing to proclaim that Wikinomics is undoubtedly best picture so far of the new world of enterprise, collaboration, innovation, and value creation. This is a breathtaking piece of work." – Tom Peters More Praise for Don’s Book: "A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging 'creative commons' can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in an emerging global economy." – Klaus Schwab, Founder and Executive Chairman, World Economic Forum "Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led." – Warren Bennis, Dist. Prof. of Management, University of Southern California and author, On Becoming a Leader "Wikinomics illuminates the truth we are seeing in markets around the globe: The more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control." -- Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide "I love this book. How counter-intuitive that openness, peering, sharing, and acting globally would become key to corporate competitiveness, growth and profit? Mass collaboration is the most disruptive development in business in a long time. Consider Wikinomics your survival kit." – Ross Mayfield, CEO, Socialtext "After the crash of the dotcoms many business leaders breathed a sigh of relief that their traditional business model was safe. Wikinomics shows how such complacency is foolish. Fueled by the global adoption of the Internet, which has enabled new forms of collaboration and spawned new types of communities, we are entering a second bigger wave of the Internet age. What an insightful analysis of the business upheaval we are facing!" – Steven L. Sheinheit, EVP & Chief Information Officer, MetLife "Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book." – Eric Schmidt, CEO Google "Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, producers in mass collaboration. It's a must read for those who want a map of where the world is headed." – Noel Tichy, Professor, University of Michigan and author of CYCLE OF LEADERSHIP. Registration: http://www.regonline.com/Checkin.asp?EventId=121558 | 
