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         <Name>Value Network Maturity Model</Name>
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         <Description>&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font color="#000000"&gt;&lt;font face="arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p /&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font face="arial,helvetica,sans-serif" color="#000000" size="2"&gt;Levels of maturity are standard levels that have been the foundation for many different kinds of maturity models: &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font size="2"&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span lang="EL"&gt;&lt;a href="http://en.wikipedia.org/wiki/Capability_Maturity_Model"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;u&gt;&lt;font face="arial,helvetica,sans-serif" color="#0000ff" size="2"&gt;http://en.wikipedia.org/wiki/Capability_Maturity_Model&lt;/font&gt;&lt;/u&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font color="#000000"&gt;&lt;font face="arial,helvetica,sans-serif" size="2"&gt;&amp;nbsp;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font color="#000000"&gt;&lt;font face="arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font color="#000000"&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;font size="2"&gt;&lt;br /&gt;The maturity model can be adapted to value networks as well to address questions of competency in value network strategies. Companies often achieve great success with a value network business model, or internal collaborative value networks, only to have that advantage erode over time. Why is that? In our experience, an organization as not truly mastered value network analysis finds it increasingly difficult to hold the line against the embedded bureaucratic model of organization. As the organization grows in complexity people try to &amp;ldquo;control&amp;rdquo; the value network by imposing bureaucratic order either through reshuffling the organizational chart or driving activity into tightly controlled process models. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p /&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;/span&gt;&lt;/p&gt;&lt;p /&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center" align="left"&gt;&lt;font size="2"&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f" /&gt;&lt;stroke joinstyle="miter" /&gt;&lt;formulas /&gt;&lt;f eqn="if lineDrawn pixelLineWidth 0" /&gt;&lt;f eqn="sum @0 1 0" /&gt;&lt;f eqn="sum 0 0 @1" /&gt;&lt;f eqn="prod @2 1 2" /&gt;&lt;f eqn="prod @3 21600 pixelWidth" /&gt;&lt;f eqn="prod @3 21600 pixelHeight" /&gt;&lt;f eqn="sum @0 0 1" /&gt;&lt;f eqn="prod @6 1 2" /&gt;&lt;f eqn="prod @7 21600 pixelWidth" /&gt;&lt;f eqn="sum @8 21600 0" /&gt;&lt;f eqn="prod @7 21600 pixelHeight" /&gt;&lt;f eqn="sum @10 21600 0" /&gt;&lt;/formulas /&gt;&lt;path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect" /&gt;&lt;lock v:ext="edit" aspectratio="t" /&gt;&lt;/shapetype /&gt;&lt;/span&gt;&lt;span style="FONT-SIZE: 11pt; 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FONT-FAMILY: "&gt;&lt;font color="#000000"&gt;&lt;font face="arial,helvetica,sans-serif" size="2"&gt;The criteria used for judging value network maturity are as follows:&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;span style="FONT-FAMILY: "&gt;&lt;font size="2"&gt;&lt;font color="#000000"&gt;&lt;p /&gt;&lt;ul&gt;&lt;li&gt;&lt;div class="MsoEndnoteText" style="MARGIN: 0in 0in 0pt"&gt;&lt;span style="FONT-FAMILY: "&gt;Level 1: organizations participating in the value network are only broadly described and not named.&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-FAMILY: "&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/span&gt;&lt;/div&gt;&lt;/li&gt;&lt;li&gt;&lt;div class="MsoEndnoteText" style="MARGIN: 0in 0in 0pt"&gt;&lt;span style="FONT-FAMILY: "&gt;Level 2:&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;organizations participating in the value network are described clearly but not named. &lt;p /&gt;&lt;/span&gt;&lt;/div&gt;&lt;/li&gt;&lt;li&gt;&lt;div class="MsoEndnoteText" style="MARGIN: 0in 0in 0pt"&gt;&lt;span style="FONT-FAMILY: "&gt;Level 3:&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;organizations participating in the value network are named specifically and general responsibilities listed.&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-FAMILY: "&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/span&gt;&lt;/div&gt;&lt;/li&gt;&lt;li&gt;&lt;div class="MsoEndnoteText" style="MARGIN: 0in 0in 0pt"&gt;&lt;span style="FONT-FAMILY: "&gt;Level 4: the responsibilities or roles of the named organizations participating in the value network are listed specifically. &lt;p /&gt;&lt;/span&gt;&lt;/div&gt;&lt;/li&gt;&lt;li&gt;&lt;div class="MsoEndnoteText" style="MARGIN: 0in 0in 0pt"&gt;&lt;span style="FONT-FAMILY: "&gt;Level 5: Not only are responsibilities or roles of the named organizations well defined but also the specific nature of their relationships, interactions and deliverables to other participants in the network.&lt;/span&gt;&lt;/div&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left" /&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt" align="left"&gt;&lt;span style="FONT-SIZE: 11pt; 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Thus when specific organizations and responsibilities are not described it is because the network is immature and the boundaries, roles and interactions are not clear. When the participants and responsibilities can be specifically described it is assumed the network has reached a more robust maturity. At level 5 maturity participants in the network are able to describe it in detail and participants, roles and responsibilities, and role outputs are more commonly known.&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p /&gt;&lt;div style="mso-element: footnote-list" align="left"&gt;&lt;font size="2"&gt;&lt;br clear="all" /&gt;&lt;/font&gt;&lt;/div&gt;&lt;font face="arial,helvetica,sans-serif" color="#000000" size="2"&gt;&lt;div style="mso-element: footnote-list" align="left"&gt;&lt;hr align="left" width="33%" size="1" /&gt;&lt;/div&gt;&lt;/font&gt;&lt;p class="MsoFootnoteText" style="MARGIN: 0in 0in 0pt; mso-element: footnote" align="left"&gt;&lt;span lang="EL"&gt;&lt;a href="http://en.wikipedia.org/wiki/Capability_Maturity_Model"&gt;&lt;span style="FONT-SIZE: 8pt; mso-bidi-font-family: Arial"&gt;&lt;u&gt;&lt;font face="arial,helvetica,sans-serif" color="#0000ff" size="2"&gt;http://en.wikipedia.org/wiki/Capability_Maturity_Model&lt;/font&gt;&lt;/u&gt;&lt;/span&gt;&lt;/a&gt;&lt;font face="arial,helvetica,sans-serif" color="#000000" size="2"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="mso-element: endnote-list" align="left"&gt;&lt;font size="2"&gt;&lt;br clear="all" /&gt;&lt;/font&gt;&lt;/div&gt;&lt;font face="arial,helvetica,sans-serif" color="#000000" size="2"&gt;&lt;div style="mso-element: endnote-list" align="left"&gt;&lt;hr align="left" width="33%" size="1" /&gt;&lt;/div&gt;&lt;/font&gt;&lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-element: endnote" align="left"&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;font size="2"&gt;&lt;font color="#000000"&gt;&lt;span style="mso-ansi-language: EN-US"&gt;See the Annexes to the Final Report: Effectiveness of IST RTD Impacts on the EU Innovation System.&lt;/span&gt; &lt;/font&gt;&lt;span lang="EL"&gt;&lt;a href="http://www.value-networks.com/caseStudies/EU%20Innovation%20System%20-Annexes.pdf"&gt;&lt;u&gt;&lt;font color="#800080"&gt;http://www.value-networks.com/caseStudies/EU%20Innovation%20System%20-Annexes.pdf&lt;/font&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;font color="#000000"&gt;&lt;span lang="EL" style="mso-ansi-language: EN-US"&gt;&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;p /&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font color="#000000"&gt;&lt;font face="arial,helvetica,sans-serif" size="2"&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: "&gt;&lt;font color="#000000"&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;font size="2"&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;</Description>
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